Scratch - Viacom Media Networks

We set out to identify the industries most likely to be transformed by Millennials, the largest generation in American history.


3 years 15 categories 200+ interviews 10,000+ respondents

Banking is at the highest risk of disruption.


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  • 53%
    53%
    don’t think their bank offers anything different than other banks.
  • 71%
    71%
    would rather go to the dentist than listen to what banks are saying.


1 in 3 are open to switching banks in the next 90 days.

1 in 3
are open to switching banks in the next 90 days.

“I don’t see the difference between my bank and all the others.”

atm

All 4 of the leading Banks are among the ten least loved brands by Millennials.
All 4
of the leading Banks are among the ten least loved brands by Millennials.
  • 68%
    68%
    say that in 5 years, the way we access our money will be totally different.
  • 70%
    70%
    say that in 5 years, the way we pay for things will be totally different.
  • 33%
    33%
    believe they won’t need a bank at all.

The change will be seismic.

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  • 49%
    Nearly Half
    are counting on tech start-ups to overhaul the way banks work.

Millennials believe innovation will come from outside the industry.


  • 73%
    73%
    would be more excited about a new offering in financial services from GOOGLE, AMAZON, APPLE, PAYPAL or SQUARE than from their own nationwide bank.